Photography
Responsible for art direction, onsite guidance, and hand modeling for all product photography. My goal was to tie a warmer, more human element to the product to better connect and relate to our customers in healthcare. I was also tasked with the request to make our product look as small and easy to use as possible, so I literally took matters into my own hands to make the device appear smaller.
Video
Steripath Micro Explainer Product Animation
Envisioned, written, and directed in collaboration with MediaGrabbers Inc. My goal for this video was to explain how this intricate device works with simple and direct visuals and messaging.
Steripath Impact Video
Compiled and storyboarded existing testimonial footage to create an all-encompassing, compelling story of how the product can help hospitals achieve their IP goals.